Parked.com Acquires WhyPark

By: Fat Lester

TUESDAY, APRIL 28, 2009 - What might be the biggest development all year in the domain industry broke early this morning. Domain name development company WhyPark.com has been acquired by domain name parking provider Parked.com.

WhyPark is a domain development company that was founded by Craig Rowe as an alternative to domain parking that allowed domainers to rapidly develop content-rich websites in streamline fashion so as to provide domainers with a platform to develop actual websites quickly that can be targeted towards search engine traffic as opposed to type-in traffic.

Parked deploys a proprietary advertising technology called “Domain Magic” that optimizes domain landing pages with ideal results that render users more likely to click-through from the domain to the respective advertiser’s landing page. Read more...

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Comment on "Parked.com Acquires WhyPark"

User Comments:

on June 23, 2009
In the nearly two months since Parked.com took over WhyPark.com, I can honestly say I think the quality of the service provided by WhyPark has declined substantially. First of all, prior to Parked.com's involvement, the EPC rates were roughly the same as they are at this juncture, and may in fact have been a cent or two higher per click. However, since the merger, many reports have started surfacing involving sites hosted through the WhyPark platform that all-of-a-sudden stopped seeing traffic from Google. Literally, this began at almost exactly the same time the news was announced that Parked had acquired WhyPark for an undisclosed amount of money. It is this author's understanding that Parked had previously had a working relationship with Yahoo, and while I cannot say for certain, it is my understanding, and I would not be terribly surprised if that were a factor in why Google and all the Microsoft search engines have all-of-a-sudden turned on WhyPark sites including those with lots of custom pages (i.e. the ones that shouldn't be banned from the results), essentially blacklisting any website hosted on the WhyPark platform.

In any case, the integrity of Google's search results is definitely under scrutiny as the public starts to catch on to the games these companies (Google, Yahoo, Microsoft) play, and slowly but surely begins to recognize that all too often what shows up when you run a Google or MSN search is largely determined by who paid the most to get there, with very little emphasis on accuracy or quality of the search results.